Search Engine Optimization (SEO) has become the most valuable way to market any kind of business online – and with good reason. Essentially, it’s free advertising. But SEO in Dubai and many other places for that matter has become highly competitive. Everybody wants those coveted positions in order for their website to show up whenever potential customers search online. Effective, organic SEO is the key to gaining page one presence on Google, Bing, Yahoo, as well as other search engines. If you’re looking improve your online presence, there are a few things you need to know.
How seo in dubai manage sites!
seo company in dubai These fundamentals will give you enough of a foundation to understand what’s involved in claiming the most valuable online real estate possible in your industry or niche market. First and foremost, it’s important to realize that it’s web pages and not websites that get ranked. Focusing on specific pages and getting as many of these to page one as possible can help any business gain more traffic, prospects, and customers. Each individual web page gives you an opportunity to rank for a specific keyword, or multiple keywords. The sky’s the limit. So you can rank for as many different terms as you choose to go after.
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Seo expert dubai Secondly, there are two primary elements to SEO in Dubai that can give you an edge. There is on-page optimization and off-page optimization. On-page relates to everything on your own property. This means targeting a specific keyword term – for example, “Dubai attorney” – and having quality content. To rank for any competitive term means you have to give Google (and other search engines) exactly what they want. The problem is that the rules are always changing – and without notice. That’s why it’s so helpful to have a professional SEO handle it for you. One clever way to figure out what you need most is to enter your chosen keyword term in the search bar and then study the top ten sites that show up in the organic listings. As Tony Robbins is fond of saying, “success leaves clues”. Those top ten listings represent the current page-one listings. Therefore, any page that’s already ranking here is likely doing things that the search engines like. Or at least, they’re doing it more effectively than their non-ranking competitors.
Here’s where you’ll want to examine all of the on-page factors and see how each site measures up. Look at things like the use of keywords in the title, URL’s, the use of images and/or video, and the number of words on the page. By examining these and other on-page ranking factors, you can surmise what you’re going to have to do on your page to at least qualify for a page-one listing. Proper on-page SEO gets you into the game. Without it, you’re just not going to rank for the keyword terms you want. But here’s the thing. SEO in Dubai and every other competitive market requires more that strong on-page factors. And that’s where the second element, off-page SEO comes into play.
Off-page SEO covers a broad range of topics including social media, publicity, web 2.0 sites and much more. A huge part of off-page SEO boils down to link building. Once again, the game is constantly changing. It used to be that the number of links built that linked back to your website was the biggest single off-page ranking factor. So millions of webmasters and business owners went crazy building links in every way possible, including using automated software to accomplish the task. But these days, that strategy will only guarantee that you site never sees the light of day in the search GHQIFIGS.
As search has evolved, Google has become quite adept at weeding out sites with poor quality links. While links are still a very important ranking factor, it’s all about quality over quantity today. You need to be selective in your approach and it needs to look natural to the search engines.
SEO is a crucial piece of the online marketing puzzle for any business these days. Get it right and it could lead to a steady stream of sales and profits. With so many people using the Internet, it makes good business sense to do all you can to gain a stronger presence online. And effective SEO is the best way to do just that.